6 Seconds to Impress: Land Your Dream Marketing Role in 2025

18th Edition: Through the Funnel (Marketing News & Jobs)

News From the Q to You 📰

Ready to take your marketing career to new heights in 2025? In this edition we’re providing insider tips, actionable advice, and the strategies you need to stand out in a competitive market. Let’s make this your career-defining year!

First Impressions Matter: With recruiters spending only 6 seconds on a resume’s first pass, clarity and impact are everything. Use clean layouts, highlight achievements, and include metrics to make those seconds count ⏰

AI Skills: Over 70% of marketing leaders now prioritize generative AI tools like ChatGPT to streamline workflows and increase team efficiency. Upskilling in AI technology isn’t just a trend—it’s a pathway to staying relevant and boosting your value in the job market 🤖

Hybrid & Remote Work Models: Flexible work arrangements dominate job postings, making adaptability an essential trait for modern marketers. Whether remote or hybrid, being tech-savvy and maintaining productivity across environments are key 🌍

Marketing Leadership Toolbox 🧰

Perfecting Your Resume: Quick Wins 📄

✅ Simplify for ATS: Use clean, black-and-white layouts with standard fonts for compatibility with Applicant Tracking Systems. Avoid images and excessive formatting.

✅ Quantify Your Achievements: Replace vague descriptions with measurable accomplishments. For example, “Increased organic website traffic by 40% through targeted SEO campaigns.”

✅ Tailor for Every Role: Customize your resume to match the job description. Highlight the skills and experience that align with the position.

✅ Skip the Clichés: Avoid overused phrases like “team player” or “references available upon request.” Stand out by being specific and results-focused.

🔗 Leveraging Your LinkedIn Profile

Showcase Achievements: Align your LinkedIn profile with your target roles by spotlighting measurable achievements and impactful projects.

Optimize Keywords: Incorporate industry-specific keywords, especially in the skills section, to improve your profile's visibility in searches.

Ensure Consistency: Keep your resume and LinkedIn profile aligned—job titles, dates, and accomplishments should match.

Highlight Recommendations: Request LinkedIn recommendations from former colleagues and managers to build credibility and showcase your professional reputation. Strong endorsements can strengthen your profile and make you stand out to recruiters.

🎤 Interview Prep: How to Shine

Stop Over-Rehearsing: Shift focus to your genuine excitement for the role 24 hours before your interview.

Be Authentic: Use stories to showcase your skills, personality, and values. Build connections by being genuine.

Emphasize Collaboration: Highlight teamwork and cultural fit, as hiring managers increasingly prioritize these over technical skills.

Avoid Overpromising: In today’s culture of “efficient growth,” especially prevalent in SaaS, it’s essential to stay transparent during interviews rather than overpromising to land the job. Setting realistic expectations allows you to tackle resource and performance challenges with confidence and integrity. Your future self will thank you for honestly aligning your capabilities with the business’s investment potential.

🛑 Avoid These Resume Pitfalls

❌ Typos and Grammatical Errors: Always get a second pair of eyes to proofread your resume.

❌ Irrelevant Information: Tailor each resume to the specific role.

❌ Keyword Stuffing: Strike a balance—overloading keywords can feel insincere.

❌ Overly Creative Designs: Unless you’re applying for a design-focused role, simplicity is key for giving your resume the best chance of being surfaced by ATS systems.

❌ Lack of Metrics: Use numbers to highlight the impact of your work.

❌ Generic Submissions: Customize your resume to stand out and demonstrate your fit for the role.

Career Up 💪

New year, new career? Let’s go 🔥:

SVP Marketing - Socure - Remote ($250k - $270k) https://jobs.marketinghq.io/jobs/98611558-svp-marketing

SVP, Demand Generation - Datasite - Remote ($176,310 - $312,850) https://jobs.marketinghq.io/jobs/98540262-svp-demand-generation

VP, Global Partner Marketing - CrowdStrike - Remote ($320k - $370k) https://jobs.marketinghq.io/jobs/98390345-vp-global-partner-marketing-remote

Vice President, Brand Marketing - Excel Sports Management ($200k - $225k) https://jobs.marketinghq.io/jobs/98339579-vice-president-brand-marketing

Creative Strategist, Events and Experiences - Google ($137k - $202k) https://jobs.marketinghq.io/jobs/97548186-creative-strategist-events-and-experiences

Senior Director, Partner Marketing - SugarCRM ($160k - $185k) https://jobs.marketinghq.io/jobs/98499046-senior-director-partner-marketing

Senior Partner Marketing Manager - Lyft ($128k - $160k) https://jobs.marketinghq.io/jobs/98520042-senior-partner-marketing-manager

Head of Marketing - Italic ($120K - $160K) https://jobs.marketinghq.io/jobs/98499040-head-of-marketing

Director, Product Marketing - Equinix, Inc (Remote) https://jobs.marketinghq.io/jobs/98611548-director-product-marketing

Integrated Marketing Manager, Global Marketing - TikTok ($110k - $130k) https://jobs.marketinghq.io/jobs/98519457-integrated-marketing-manager-global-marketing

Digital Marketing Manager, Campaigns - Tremendous - Remote ($140k - $160k) https://jobs.marketinghq.io/jobs/98747227-digital-marketing-manager-campaigns

Social Media Marketing Specialist - Synergy Interactive ($120k - $150k) https://jobs.marketinghq.io/jobs/98790278-social-media-marketing-specialist

Social Media Manager - Fourth Floor ($85k - $100k) https://jobs.marketinghq.io/jobs/98776303-social-media-manager

Marketing Coordinator - Boston Center for the Arts ($40k – $45k) https://jobs.marketinghq.io/jobs/98747236-marketing-coordinator

Find MANY more marketing career opportunities, across all functions and seniority levels, on our Job Board MarketingHQ

Until Next Time

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Until next week,

- The Marketing HQ Team