AI for Smarter Marketing: Practical Applications and Prompts for Real Impact

News From the Q to You! 

From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Q’d up in our 15th edition!

In the spirit of just launching our new AI Resume & Cover Letter Builder designed for Marketers, available stand-alone and included in our Community Membership (coming for mobile soon), we’re dedicating this edition to the topic of AI in Marketing 🤖

Hot Take 🔥

Recent surveys have found that upwards of 35.1% of marketers are using AI specifically to generate content, which supports faster production for blogs, social media, and ads across platforms​.

A recent McKinsey report revealed that nearly half of the companies using AI in customer-facing roles saw meaningful revenue growth. AI-driven insights also allow brands to fine-tune their targeting strategies and personalize communications effectively across touchpoints, improving conversion rates.​ 

Likewise, the report noted that companies investing in AI are often seeing over a 5% increase in sales revenue.​

 AI's analytical power is invaluable for tracking market trends and consumer preferences. Mckinsey also states that in 2024, 67% of organizations indicated plans to increase their AI budgets, driven in part by the need to keep up with trends like sustainability and D2C (direct-to-consumer) strategies. This focus on AI aligns with growing consumer demands for transparency and personalization in brand interactions​.

But getting the value for AI requires proper human interaction in the form of selecting the right tools and utilizing the best prompts based on use case. 

Marketing Leadership Toolbox 

We asked our community to share their Top 5 AI marketing tools and impactful prompts—here's what they revealed:

1. ChatGPT (General AI Assistant for Marketing)

• "Plan a marketing campaign for [product], targeting [audience] with email and social strategies."

• "Generate 10 blog post ideas about [topic] for [specific audience]."

2. Jasper AI (Content and Copywriting)

• "Write an engaging homepage headline for [business/service] focusing on [value proposition]."

• "Generate long-tail keywords and meta descriptions for a blog on [topic]."

3. Castmagic (Audio Content Repurposing)

• "Summarize this podcast episode into 3 takeaways for [audience]."

• "Create a 30-second audiogram script promoting [episode]."

4. Videogen (Video Content Creation)

• "Write a script for a 60-second video ad highlighting [feature/benefit] for [audience]."

• "Storyboard a [type of video] showcasing [product/event]."

5. NotebookLM (AI-Powered Research Assistant)

• "Summarize key points from [document] into actionable insights for [goal]."

• "Organize research notes into a presentation outline on [topic].

For more info on the practical applications of AI in marketing and the importance of strategic prompts for smarter marketing check out our recent blog 🤖

Career Up 🚀

At MarketingHQ, we're always exploring innovative ways to leverage AI to provide you more valuable tools. How do you see AI shaping your career? Cast your vote!

🍂 We’re Thankful to Share These Opportunities With You 🦃

CMO Investus 

Chief Marketing Officer (CMO) Equity Bancshares, Inc.

CMO Liquivida

VP of Marketing Thirty Madison ($219,200k - $301,400k)

VP of Marketing TopView ($250k - $300k)

VP of Marketing Automation Lead (US) TD Bank ($122.3k - $199.7k)

VP of Marketing, Demand Generation Intrado ($200k - $225k)

Sr. Director Marketing Hiatus Day Spa ($125k - $140k)

Director Marketing Sweetwaters Coffee & Tea

Director Marketing Cerbo (Remote)

Marketing Director Live Nation Entertainment ($99k - $125k)

Assistant Director, Marketing & Comms Stony Brook University

Director of Digital Commerce E.L.F. BEAUTY ($165k - $185k)

Associate Manager, Brand Marketing Taco Bell ($96k - $113.3k)

Brand Activation Mgr Chipotle Mexican Grill ($85k - $115k):

Director Product Marketing Maxio (Remote)

Lifecycle Marketing Specialist NBCUniversal ($75k - $90k)

Head of Marketing ZappHire ($145k - $165k)

Head of Growth Marketing Qualtir - Remote - ($100k)

Brand & Integrated Marketing Lead Webflow: ($179k -$221.5k)

Marketing Manager Meta ($96k - $143k)

Global Marketing Campaigns Manager Ping Identity (Remote)

Field Marketing Manager Egnyte (Remote) ($86k - $147k)

Social Media Mgr The Social Shepherd ($70k - $90k)

Social Media Mgr Girls Who Code - Remote - ($70k - $90k)

Channel Marketing Mgr Western Digital - Remote - ($117.3k - $166.2k)

Marketing Mgr Walker Warner ($100k - $135k)

Marketing Mgr HubSpot (70k-105k)

Paid Social Media Specialist The Walt Disney Company ($74k - $99k)

Marketing Assistant Pepe Auto Group ($50k - $60k)

Marketing Associate NeuroSync ($50k - $75k)

Marketing Ops Specialist Codeium ($120k - $150k)

Find MANY more marketing career opportunities, across all functions and seniority levels, on our Job Board MarketingHQ

Until Next Time

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- The Marketing HQ Team