AI Innovations w/Gartner Predictions, Hot Jobs & More

MarketingHQ is back with more marketing shake-ups! From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Q’d up in our 8th edition!

Martech News & Analysis 🤖

Google Won't Deprecate Third-Party Cookies In Chrome After All: In a major reversal Google has decided not to deprecate third-party cookies in Chrome, opting instead to introduce a new experience that allows users to make informed choices about their browsing. This shift aims to balance privacy concerns with advertisers' needs, raising questions about Google's commitment to privacy-focused solutions and highlighting the tension between user privacy and ad performance in digital marketing.

Iconosquare Launches AI Content Inspiration Tool: Iconosquare has introduced a new AI-driven feature to help social media marketers overcome creative blocks. Powered by OpenAI’s ChatGPT-4, this tool provides content inspiration and aids in generating engaging captions, significantly boosting efficiency and creativity for social media campaigns. 

AI-Powered Ad Solutions: At Google Marketing Live in New York, Google unveiled new creative tools, immersive ad formats, and AI-powered ad solutions. These innovations provide marketers with fresh ways to engage consumers and enhance advertising campaigns. The AI-powered solutions leverage machine learning to optimize ad placements, create more personalized ads, and improve ROI. The event highlighted Google's commitment to advancing digital marketing through cutting-edge technology.

Hot Take 🔥

Gartner predicts that by 2025 a ‘perceived decay’ in the quality of social media platforms will lead 50% of consumers to significantly limit or abandon their interactions with social media. Generative AI is a contributing factor, with more than seven in 10 consumers believing that greater integration of the technology into social media will harm user experience. 

What’s more, in the same report, Gartner forecasts that by 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. 

More Gartner Marketing predictions, click here:

Marketer’s Toolbox 🧰

• Senior marketers struggle with severely limited board presentation time. A recent survey by Okoone reveals that 30% of senior marketers get only an hour or less (with some getting less than 30 minutes) per year to present their results to the board. This equates to about five minutes per month, barely enough to convey the intricate details and strategic impacts of their marketing initiatives.This constraint hampers their ability to discuss the strategic impacts of marketing initiatives effectively.

• Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job. The Get’s recent podcast offers essential insights for marketing leaders in the SaaS industry. It provides valuable advice on evaluating job opportunities and making informed career decisions, making it a must-listen for those looking to advance their careers. We recently published a few blogs that deep dive into related topics: 

  • What to Ask Before Accepting That CMO/VP Role

  • Why is CMO Tenure Shrinking, Especially in SaaS?

  • Top 5 VP of Marketing Interview Questions and how to Ace them

• Amanda Cole, CMO at Bloomreach, discusses her firsthand experience with the transformative power of AI and the challenges it presents.

Featured Resource 🔍

Results are in from our recent poll on our subscriber’s favorite marketing books 📚

Top 3:

1. The diary of a first-time CMO

2. Start with NO

3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Prefer audio format? Get it for free, click here:

Career Opportunities 👨‍💻

Who says hiring slows in the summer? 🌞 We're seeing a surge in exciting new marketing opportunities, across all functional areas and experience levels! 🌊

CMO | interface.ai | $210K - $250K 

CMO/VP Marketing | Avela | Remote | $160K - $225K

VP, Marketing | Relyance AI | $182K to $298K

VP Brand Marketing | Hertz | $250K

Director, Marketing | CORE Digital | Remote |  $125K - $145K

Director, Digital Marketing | AMD | $184K - $276K

Product Marketing Director | Sequoia | $225K - $275K

Until Next Time

Find more marketing career opportunities at Marketinghq. 

And for 1:1 assistance with finding your next role, or help with excelling in your existing one, check out our career coaching services here!

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-MarketingHQ