Google’s 7-11-4 Rule for Marketing That'll Stand Out in 2025

News From the Q to You 🗞️ 

In this 19th edition, we’ll touch on key topics such as Google’s 7-11-4 Rule, a framework for building trust through consistent, impactful interactions. This rule is at the heart of how customers engage with brands and build trust in 2025.

On a snowy day in the Boston area this week, we sat down for coffee with Brendan Hall, Esports Coordinator at Endicott College. We dissected Google’s 7-11-4 Rule and explored the importance of rethinking how B2C and B2B marketing is executed and measured. Traditional metrics like impressions are being replaced by more meaningful, engagement-based KPIs. As Brendan aptly puts it, "Immersion is the new impression.

As a new MHQ Community member, Brendan will be regularly sharing valuable insights in our chat group. Plus, he’ll be joining the MHQ podcast after the new year for an in-depth discussion on these changes and how to implement them! Stay tuned🎙️

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So what’s Google’s 7-11-4 Rule? 

Google’s 7-11-4 Rule emphasizes building trust and familiarity through consistent, meaningful interactions with your audience across multiple platforms. It suggests that, at a minimum, it takes:

• 7 Hours of Exposure: Customers engage with your brand for at least seven hours across various channels.

• 11 Interactions: At least 11 touchpoints are needed to form a meaningful connection with your messaging.

• 4 Locations: Trust grows when your audience engages with you on four different platforms or environments.

While the platforms may differ—B2B leveraging LinkedIn and B2C focusing on Instagram or TikTok—the core principle remains the same: Familiarity builds trust, and trust drives sales.

Marketing Leadership Toolbox 🧰

Applying the 7-11-4 Rule to Your Marketing Strategy

Go Beyond Impressions: Shift your focus to creating immersive, value-driven content such as micro-influencer collaborations, thought-leadership podcasts, and founder-led marketing to foster deeper engagement.

Master Platform Presence: Identify where your audience spends their time—LinkedIn, newsletters, and webinars for B2B; Instagram or TikTok for B2C—and engage them there. Rather than fixating on followers and impressions, prioritize improving content quality. For example, are your webinar and podcast guests highly relevant and engaging in your industry?

Track Immersion Metrics: Prioritize quality over quantity when measuring engagement. Track metrics like engagement time, interaction frequency, and platform reach to gauge success. For example, how many relevant people are liking, commenting, and sharing your content?

📺 Watch This: How Immersion Beats Impressions

In this video Brendan details how and why creating deeper engagement is essential for modern marketing success. Use it as a guide to rethink how you approach your 2025 campaigns. He also explores related topics with marketing superstars in his weekly podcast: Gullcast.

Make real connections in LinkedIn

📈 Optimize Profiles: Ensure your company and executive LinkedIn profiles highlight thought leadership, real-world case studies, and meaningful conversations with relevant industry professionals.

🔄 Engage Consistently: Regular interactions—comments, posts, or direct messages—add valuable touchpoints to the relationship.

🤝 Show the Human Side: Encourage executives to share personal insights to humanize the brand and build trust. It’s not just about posting from the company page; founders and executives need to put a face to the company. Video works particularly well for this, helping to connect with your audience on a deeper, more personal level.

Avoid these Pitfalls

❌ Don’t ignore immersion time—quality content that holds attention matters more than volume.
❌ Avoid inconsistent messaging—ensure your visuals and content align across platforms.
❌ Skip random touchpoints—make every interaction meaningful and on-brand.

Must-watch Alert

Watch 5 Immediate Marketing & Content Changes you need to make now to strengthen your brand and drive growth! Check out the 7-11-4 use case example at 10:24, it's a game-changer. Plus, discover how tapping into neurochemistry can inspire people to defend your brand like family—next-level loyalty 🤯

👉 Get it all here

Now Take Action

Integrating Google’s 7-11-4 Rule into your 2025 strategy is essential to moving beyond surface-level impressions. Familiarity leads to trust, and trust drives growth. Let’s make 2025 the year your marketing truly connects!

Career Up 🚀

New year, new career? Here's a start: 🎯

Chief Marketing Officer ($210,600 to $421,200): Unilever https://jobs.marketinghq.io/jobs/100231132-chief-marketing-officer-seventh-generation

VP Growth and Product Marketing: Duolingo ($276,000—$414,000) https://jobs.marketinghq.io/jobs/99849101-vp-growth-and-product-marketing

VP Product & Vertical Marketing: Centric Software (Remote) https://jobs.marketinghq.io/jobs/99119058-vp-product-vertical-marketing

Vice President, Product Marketing: MasterControl Inc. ($200,000-$250,000) https://jobs.marketinghq.io/jobs/99031279-vice-president-product-marketing

Head of Growth and Digital Marketing (Sr. Director): Amplitude ($256,000 - $385,000) https://jobs.marketinghq.io/jobs/99571609-head-of-growth-and-digital-marketing-sr-director-new

Marketing Director: Jabra - $150,000 - $200,000 - (Remote): https://jobs.marketinghq.io/jobs/100251333-marketing-director-north-america-remote

Head of Marketing: State Street ($135,000 - $210,000) https://jobs.marketinghq.io/jobs/100141612-vice-president-head-of-crd-and-alpha-platform-marketing

Director, Product Led Growth Marketing: Globalization Partners ($140,000-$175,000) https://jobs.marketinghq.io/jobs/99281779-director-product-led-growth-marketing

Head of Marketing Strategy & Operations: Notion ($220,000 - $260,000) https://jobs.marketinghq.io/jobs/100143533-head-of-marketing-strategy-operations

Head of Marketing: Raiinmaker (Remote) https://jobs.marketinghq.io/jobs/100251336-head-of-marketing

Director, Digital Marketing: Global Citizen ($115,000 - $129,000) https://jobs.marketinghq.io/jobs/100230852-director-digital-marketing

Digital Marketing Coordinator: Amex - Remote - ($46,000 to $93,000) https://jobs.marketinghq.io/jobs/99617237-digital-marketing-coordinator-amex-gbt-partner-solutions

Marketing Lead: Method ($130,000 - $200,000) https://jobs.marketinghq.io/jobs/100251366-marketing-lead

Product Marketing Lead, Growth: Tinder ($170k - $195k) https://jobs.marketinghq.io/jobs/74349862-product-marketing-lead-growth

Marketing Manager: Swell ($90k - $130k) https://jobs.marketinghq.io/jobs/99617231-marketing-manager

Senior Marketing & Events Manager: PayNearMe - $125,000 - $140,000 - (Remote) https://jobs.marketinghq.io/jobs/100018656-senior-marketing-events-manager-remote

Events and Strategic Partnerships Marketing Manager: McAfee ($95.89k - $157.54k) https://jobs.marketinghq.io/jobs/99848941-events-and-strategic-partnerships-marketing-manager

Senior Events Creative Lead: Google Cloud ($165,000-$248,000) https://jobs.marketinghq.io/jobs/99849129-senior-events-creative-lead-google-cloud-marketing

Product Marketing Specialist ($98,500 - $162,500): ServiceNow https://jobs.marketinghq.io/jobs/99571607-product-marketing-specialist-telecom-industry

Senior Manager, Integrated Marketing: Los Angeles Lakers ($100,000 to $115,000) https://jobs.marketinghq.io/jobs/100251152-senior-manager-integrated-marketing

Social Media Community Manager: Shake Shack ($69.22k - $88.27k) https://jobs.marketinghq.io/jobs/95388128-social-media-community-manager

Find MANY more marketing career opportunities, across all functions and seniority levels, on our free Job Board

Until Next Time

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Until next week,

- The MHQ Team