The Power of Product Marketing, New Slack Community, & Hot Jobs!

News From the Q to You! 

From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Q’d up in our 12th edition!

In this week’s edition, we’re focusing on how and why having a strong Product Marketing (PMM) function is critical to the success of your Marketing organization.  

Additionally, we’re thrilled to launch the MarketingHQ Slack Community in beta with free access! Connect with fellow marketers, share news, jobs, best practices, and resources, and get real-time feedback. Be part of the exclusive inner circle shaping the platform!

Martech Spotlight 🤖

These aren't sponsors: We asked our community to share their top 10 must-have PMM software. Marketing leaders, take note—if your team is requesting these tools, they’re worth your attention! 🚀

Miro – A collaborative online whiteboard for brainstorming, planning, and creative teamwork.  

Highspot – A sales enablement platform that helps teams improve performance through content, training, and analytics.

ClickUp – A versatile project management tool designed to streamline workflows and enhance productivity.

Qualaroo – A user feedback tool for gathering insights directly from visitors through on-site surveys.

ProProfs Survey – An easy-to-use survey platform for creating questionnaires and collecting feedback.

UserTesting – A platform that provides real-time user feedback to improve product and customer experiences.

BuzzSumo – A content research tool that helps you discover trending topics and analyze content performance.

Hotjar – A behavior analytics tool for understanding how users interact with your website via heatmaps and recordings.

User Pilot – A user onboarding and product adoption tool for delivering in-app experiences without coding.

Optimizely – A digital experience optimization platform that enables A/B testing and personalization to improve conversions.

Hot Take 🔥

This podcast emphasizes the importance of fully utilizing product messaging frameworks by operationalizing them across your organization. For marketing leaders, a strong product marketing function is vital to ensure consistent, impactful messaging that aligns teams, enhances go-to-market strategies, and drives product success.

Likewise, the Ultimate Guide to Getting a Job In PMM is a must-read for both marketers interviewing for product marketing roles and hiring managers seeking the right candidate. For candidates, it offers valuable insights into common interview questions and tips for showcasing your expertise effectively. For hiring managers, it provides a clear understanding of what to look for in a strong product marketer, ensuring you hire someone with the right skills and experience to drive impactful messaging and product success.

Also, if you're a Product Marketing Manager looking to step into a VP of Marketing role, be sure to check out this recent blog for our expert tips on making a smooth transition: Tips for transitioning from PMM to Marketing VP

Marketing Leadership Toolbox 🧰

Want to maximize your content's impact and better leverage your PMM function’s insights in your marketing campaigns? Tune into “16 Years of Marketing Lessons in 54 Minutes” with HubSpot CMO Kipp Bodnar and Wix CMO Omer Shai. Omer shares key lessons from Wix, including how LinkedIn, thought leadership, and authentic influencer ads can drive growth.

Marketing Career Opportunities

Summer’s ending, but hiring is ramping up 📈 

Chief Marketing Officer, CMO | Seneca Gaming Corporation

Chief Marketing Officer (CMO) | Maple Hospitality Group | $160K+

Chief Marketing Officer (CMO) | Victory Junction

Chief Marketing Officer (CMO) | BizBoxCenter

VP of Marketing / Fractional CMO | Hudson Health

VP, Product Marketing | Broadway Technology | $138K - USD $184K 

Sr. Director, Product Marketing | Salesforce | $192K- $320K

Senior Director, Product Marketing | SoFi | $179K - $308K

Director, Product Marketing | Santander US | $153K - $215K

Director, Digital Product Marketing | Crocs, Inc. $170K - $180K

Director of Digital Marketing & Media | Winid Spain

Senior Digital Marketing Specialist | Darktrace

Digital Marketing Manager | McKinley Marketing Partners

Director Digital Marketing | Milwaukee Brewers

Find MANY more marketing career opportunities, across all functions and seniority levels, at MarketingHQ

Until Next Time

In our upcoming edition, we’ll share the top takeaways from this week’s HubSpot Inbound Conference. If you’re attending, we’d love to connect in person—drop us a line! [email protected] 

For 1:1 assistance with finding your next role, or help with excelling in your existing one, check out our career coaching services here.

Connect With Us

Don’t forget to take advantage of the limited-time offer to gain free access to the MarketingHQ Slack community! And Follow us on LinkedIn for more updates, job postings, and discussions.

Thank you for being a part of our community!

-The MarketingHQ Team