Q'd Up: AI Marketing, Privacy Tools, CMO Insights & Hot Jobs

Tenth Edition: Through the Funnel (Marketing News & Jobs)

Author

MarketingHQ
August 17, 2024

News From the Q to You! 

From Marketing technology innovations, thought leadership analysis, to hot new job listings we have a lot Q’d up in our 10th edition!

Martech Spotlight 🤖

These aren’t sponsors; there’s no pay-to-play involved. We’re simply sharing innovative tools that we believe can make a difference: 

  1. Generative AI: Adobe Firefly and Salesforce Einstein GPT are AI tools to help generate tailored images, text, and videos with just a few prompts.

  2. Privacy-First Marketing: Google Privacy Sandbox and OneTrust's Consent Management Platform are data privacy tools enabling ethical data collection while still supporting targeted ads.

  3. Zero-Party Data: Segment CDP gathers zero-party data—information directly from customers while still allowing for the creation of personalized campaigns.

  4. AI-Powered Journeys: Oracle Responsys optimizes customer journeys by enabling personalized experiences across various channels, boosting engagement.

Hot Take 🔥

In a related post Lemkin went on to say that “I believe in Fractional CROs, CMOs, etc. that — hold a number: i.e., a Fractional CRO that holds a monthly revenue commit; a Fractional CMO that holds a lead or other pipeline commit, a Fractional VP Finance that will own collections & closing the books for real. It’s just…this is very rare. Most are strategists. They want to tell your team what to do. Not do much or any of it themselves.”

Although this hot take may spark debate, it underscores the crucial expectation that marketing leaders maintain sharp execution skills. As the saying goes, 'Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Marketing Leadership Toolbox 🧰

Believe it or not, we’re more than halfway through the year! Make sure your team is prepared for 2025 by joining Forrester's "Planning Guides 2025" webinar, covering budget planning, campaign strategies, and industry trends.

Additionally, this recent Forbes article breaks down, and provides stats for, the five biggest hurdles CMOs are up against and how to conquering them: 

  1. Budget Constraints: Managing reduced budgets while still driving growth and innovation.

  2. Adapting to AI and Tech: Integrating AI and new technologies into marketing strategies.

  3. Data Privacy Concerns: Navigating the complexities of data privacy laws and consumer trust.

  4. Talent Acquisition: Finding and retaining top marketing talent in a competitive landscape.

  5. Customer Experience: Ensuring a consistent and personalized customer experience across all touch points.

Our community’s Top 10 Must-Reads to Level Up Their Career

Marketing Career Opportunities 💼

Summer’s winding down, but hiring is heating up 🔥 We’re seeing a surge in jobs across all functional areas and experience levels 🌊

CMO | Ordr Inc. | $240K - $280K

VP of Marketing | Two Barrels | $250K + relocation package

VP Marketing | L'Oréal | 185K-255K + bonus

Director, Product Marketing | Warner Bros. | $126K - $234K

Director, Digital Marketing | TOMS | $140K - $160K

Marketing Manager | Revel | $80K - $100K 

Find MANY more marketing career opportunities at MarketingHQ.

Until Next Time 🕑

For personalized support in landing your next role or excelling in your current one, explore our coaching, consulting, and fractional services here!

Connect With Us 🤝

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Thank you for being a valued member of our community!

-The MarketingHQ Team