What's New in AI Martech, CMO Stress Insights, Jobs & More!

Eleventh Edition: Through the Funnel (Marketing News & Jobs)

News From the Q to You šŸ“° 

From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Qā€™d up in our 11th edition!

Martech Spotlight šŸ¤–

These aren't sponsors: just us sharing innovative tools reshaping marketing: 

AI-Driven Creative Optimization: If you're looking to streamline your design process, check out Canva Magic Studio and Adobe Sensei. Theyā€™ve got some cool AI features that make it super easy to tailor content and optimize designs without getting bogged down in the details.

Predictive Analytics: For those of us trying to figure out which leads to focus on, HubSpotā€™s Predictive Lead Scoring and Zoho CRMā€™s Zia AI are game-changers. They use AI to predict customer behavior, so you can really zero in on the leads that matter most.

Real-Time Customer Insights: Want to get a better handle on what your customers are up to right now? Twilio Segmentā€™s Personas and Salesforce Customer 360 offer real-time insights that help you craft super personalized and timely campaigns.

Hot Take šŸ”„

Itā€™s clear that CMOs are feeling the heat, with more responsibilities and shrinking resources. This stress is not only impacting their work but also their personal health, which could have long-term effects on both their professional and personal lives.

Likewise, here are some supporting data points from a recent MarketingProfs report:

  • 67% of B2B CMOs say the pressure from the past year has impacted their overall wellbeing. Notably, 80% of those exercised less, 70% took less time off, and 50% ate less healthily.

  • 76% of B2B CMOs are under increased pressure to deliver pipeline results.

  • 54% report longer deal cycles, while 50% experienced layoffs, with 41% seeing cuts in the marketing department.

Marketing Leadership Toolbox šŸ§°

Great podcast on the latest trends in AI-driven marketing strategies and how top brands are leveraging these tools to stay ahead. The conversation touches on real-world examples and gives practical advice on implementing these technologies effectively. If you're looking to stay competitive and understand where marketing is headed, this episode is definitely worth your time.

For more on the latest shifts and strategies reshaping the Marketing industry check out our overview of Airtableā€™s recent 2024 Marketing trends report

Marketing Events šŸ“…

Fall Marketing Events are fast approaching šŸŽƒ 

MAICON (Marketing AI Conference) Sept 10-12

Exit 5 Drive Sept 11-12 

Hubspot Inbound Sept 18-20

Pavilion GTM 2024 Oct 14-16 

Marketing Career Opportunities šŸ’¼

Summerā€™s winding down, but hiring is heating up šŸ”„ Weā€™re seeing a surge in jobs across all functional areas and experience levels šŸŒŠ

Chief Marketing Officer (CMO) | YeagerAI | Remote

Chief Marketing Officer (CMO) | Victory Junction

Chief Marketing Officer (CMO) | Splendid Media | $173K - $178K

VP of Marketing | GrowthDay 

Lead, Integrated Media Marketing | Nike  | Jordan Brand North America 

Senior Director of Marketing | Relevante | $160K

Digital Marketing Director | PetWise | Remote | $120K-$180K

Director, Product Marketing | Firework | $150K - $175K

Find MANY more marketing career opportunities, across all functions and seniority levels, at MarketingHQ Jobs

Until Next Time ā³

For 1:1 assistance with finding your next role, or help with excelling in your existing one, check out our career coaching services here!

Connect With Us šŸ¤

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