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What's New in AI Martech, CMO Stress Insights, Jobs & More!
Eleventh Edition: Through the Funnel (Marketing News & Jobs)
News From the Q to You š°
From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Qād up in our 11th edition!
Martech Spotlight š¤
These aren't sponsors: just us sharing innovative tools reshaping marketing:
AI-Driven Creative Optimization: If you're looking to streamline your design process, check out Canva Magic Studio and Adobe Sensei. Theyāve got some cool AI features that make it super easy to tailor content and optimize designs without getting bogged down in the details.
Predictive Analytics: For those of us trying to figure out which leads to focus on, HubSpotās Predictive Lead Scoring and Zoho CRMās Zia AI are game-changers. They use AI to predict customer behavior, so you can really zero in on the leads that matter most.
Real-Time Customer Insights: Want to get a better handle on what your customers are up to right now? Twilio Segmentās Personas and Salesforce Customer 360 offer real-time insights that help you craft super personalized and timely campaigns.
Hot Take š„
Itās clear that CMOs are feeling the heat, with more responsibilities and shrinking resources. This stress is not only impacting their work but also their personal health, which could have long-term effects on both their professional and personal lives.
Likewise, here are some supporting data points from a recent MarketingProfs report:
67% of B2B CMOs say the pressure from the past year has impacted their overall wellbeing. Notably, 80% of those exercised less, 70% took less time off, and 50% ate less healthily.
76% of B2B CMOs are under increased pressure to deliver pipeline results.
54% report longer deal cycles, while 50% experienced layoffs, with 41% seeing cuts in the marketing department.
Marketing Leadership Toolbox š§°
Great podcast on the latest trends in AI-driven marketing strategies and how top brands are leveraging these tools to stay ahead. The conversation touches on real-world examples and gives practical advice on implementing these technologies effectively. If you're looking to stay competitive and understand where marketing is headed, this episode is definitely worth your time.
For more on the latest shifts and strategies reshaping the Marketing industry check out our overview of Airtableās recent 2024 Marketing trends report
Marketing Events š
Fall Marketing Events are fast approaching š
MAICON (Marketing AI Conference) Sept 10-12
Exit 5 Drive Sept 11-12
6Sense Club6 at Dreamforce Sept 17-18
Hubspot Inbound Sept 18-20
PMA Product Marketing Summit Oct 3-4
6Sense Breakthrough Oct 7-10
Pavilion GTM 2024 Oct 14-16
Marketing Career Opportunities š¼
Summerās winding down, but hiring is heating up š„ Weāre seeing a surge in jobs across all functional areas and experience levels š
Chief Marketing Officer (CMO) | YeagerAI | Remote
Chief Marketing Officer (CMO) | Victory Junction
Chief Marketing Officer (CMO) | BizBoxCenter
Chief Marketing Officer (CMO) | Splendid Media | $173K - $178K
VP of Marketing | GrowthDay
VP of Marketing | Akia
VP of Global Marketing | Carbon6 |
Lead, Integrated Media Marketing | Nike | Jordan Brand North America
Senior Director of Marketing | Relevante | $160K
Digital Marketing Director | PetWise | Remote | $120K-$180K
Director, Product Marketing | Firework | $150K - $175K
Find MANY more marketing career opportunities, across all functions and seniority levels, at MarketingHQ Jobs
Until Next Time ā³
For 1:1 assistance with finding your next role, or help with excelling in your existing one, check out our career coaching services here!
Connect With Us š¤
Follow us on LinkedIn for more updates, job postings, and discussions. Thank you for being a part of our community!