Conversions, Innovation, Careers: Game-Changing Martech, Pro Tips, & Jobs!

News From the Q to You! 

From Marketing technology innovations, thought leadership analysis, to several hot new job listings we have a lot Q’d up in our 13th edition!

In our last edition, we dove into the world of Product Marketing. This time, we're shifting gears to explore solutions for maximizing your digital marketing efforts.

We’re extending the MarketingHQ Slack community beta with free access! Connect with fellow marketers, share news, jobs, best practices, and resources, and get real-time feedback. Be part of the exclusive inner circle shaping the platform—join now!

Martech Spotlight 🤖

These aren't sponsors: Getting landing page conversions is tough! 🏋️‍♂️ We asked our community to share their top tips and tools for improving and tracking demo page conversion performance. 📈 Marketing leaders, take note—if your team is requesting these tools, they’re worth your attention! 👀

Ungated product demos have been proven to boost conversions from interactive demos to MQLs by up to 10X, accelerate sales cycles by 55%, and increase visitor-to-lead conversions by 63%

• Reprise 

• Walnut  

• Arcade

Schedule IQ lets you qualify leads from your website form and automatically route them directly to the right sales rep

Warmly automatically identifies and converts high intent website visitors into pipeline. On average, Warmly has been shown de-anonymizes 15% of individuals and 65% of companies visiting a website, and ties them to target accounts in your CRM and notify the right rep in Slack or Teams.

Insightful recovers website leads by tracking incomplete form submissions and automating follow-ups, improving conversion rates/maximizing the spend and value associated with get visitors to you site

Hot Take 🔥

Today, more touchpoints are needed than ever to progress customers through the buyer's journey . Every interaction matters—and every interaction has a cost.

Ideal Landing Page Conversion Rates:

• 3-5% is often considered a good target for landing page conversions in B2B software.

• 10% or higher is excellent, but this usually requires well-targeted traffic, strong messaging, and optimized design.

Booked Demo Call Conversion Rate:

• On average, B2B SaaS companies convert about 2-5% of landing page traffic into a booked demo call.

• Top-performing companies may achieve 10% or more conversion rates, especially with personalized CTAs, strong value propositions, and highly qualified traffic.

Third-party intent data tools like 6sense, RollWorks, and R2B collect intent signals from external sources—such as websites, content consumption, and online activities—helping you identify prospects further along in the buyer’s journey. When combined with your first-party data (from your website and CRM), this approach becomes even more powerful. These insights allow you to prioritize higher-intent leads and target campaigns more effectively, reducing the number of direct touchpoints needed, accelerating conversion times, and lowering acquisition costs

Marketing Leadership Toolbox 🧰

Optimizing Landing Page Conversions: Pro Tips

1. Review high-converting pages every 2-4 weeks

2. Focus on tracking conversions, spotting trends, and testing hypotheses (e.g., changes in targeting or design).

3. If conversions plateau, analyze user behavior, refine messaging, and add bottom-funnel content.

4. Run tests for 4 weeks and adjust quarterly for ongoing improvement.

5. Stay focused on messaging and optimization to drive results.

Marketing Career Opportunities

Fall Into Your Dream Marketing Job: Opportunities Are Abundant This Season! 🍂🍁

CMO (Cloud & AI Infra) Lavendo Remote $200k - $300k/year

CMO - Health & Wellness Startup Get It Recruit Remote

VP of Growth Marketing  Verkada $250k - $350k/year

VP, Marketing Lilt Inc. hybrid

Director of Communications GBH Hybrid

Senior Director Product Marketing ServiceNow $212,100k - $381,90k/year

Senior Product Marketing Manager Gong $163,200k - $192,000k/year

Senior Product Marketing Manager Nexthink $107k - $167k/year

Product Marketing Manager, Security Rapid7 Hybrid

Product Marketing Manager Spot AI $170k - $188k/year

Senior Demand Generation Manager Material Security  $140 - $180K/year

Director of Solution Marketing Gong $170k - $227k/year

Senior Field Marketing Manager Workiva $100k - $172k/year

Senior Partner Marketing Manager Ramp $144k – $170kyear

Digital Marketing Manager AWS 

Marketing All-Rounder Tavus Hybrid

Director, Demand Generation (Global) Rocket Remote $144 - $180K/year

Sr. Manager, Growth Marketing Platforms, Marketing Technology DoorDash $146k—$215k/year

Product Marketing Manager Credit Solutions $96,500 - $202,700 /year

Sr. Director, Product Marketing, Machine Identity Security CyberArk $162k - $230k/year

Senior Event Content Manager Cloudflare Hybrid $140 - $180K/year

Partner Marketing Manager Egnyte $150k - $175k/year

Partner Product Marketing Manager Delinea Remote

Director, ABM & Segment Marketing PagerDuty $158,000k - 246,000k/year

Marketing Manager, Customer Demand Automation HubSpot Remote $70,000 - $105,000/year

Find MANY more marketing career opportunities, across all functions and seniority levels, at MarketingHQ.

Connect With Us

Don’t forget to take advantage of the limited-time offer to gain free access to the MarketingHQ Slack community! And Follow us on LinkedIn for more updates, job postings, and discussions.

Thank you for being a part of our community!

-The MarketingHQ Team